Harley Davidson Motorcycles
Harley-Davidson was founded in 1903 by William S. Harley and Arthur Davidson in the United States. Initially operating out of a wooden shed in Milwaukee, Wisconsin, they began manufacturing their first motorcycles in 1903 and quickly gained popularity. The company secured a significant contract to supply military motorcycles to the U.S. Army during World War I in 1917, further enhancing their recognition. By the 1920s, Harley-Davidson motorcycles had become firmly established as an icon in American culture. However, the company faced economic challenges during difficult times such as the Great Depression and World War II. In the 1950s and 1960s, Harley-Davidson surged in popularity with the rise of "chopper" style motorcycles, revolutionizing motorcycle culture. Yet, in the 1980s, increased competition from Japanese motorcycle manufacturers posed significant challenges, nearly leading to bankruptcy for the company. However, in 1981, the company was bought out by its employees and investors, undergoing a successful restructuring. Today, Harley-Davidson is renowned as a global motorcycle icon with a passionate fanbase worldwide.